Up Close and Personal with City Chic

City Chic OnlineRecently we introduced you to a brand new plus size clothing store, City Chic. Hailing from Australia, this store provides a wide selection of styles, and has now recently expanded it’s reach and also completely revamped it’s website. With so much going on lately at City Chic, we wanted to get to know more about this unique new store and City Chic general manager Phil Ryan, was very kind to talk to us about City Chic, who they are and what makes them one of the hottest curvy stores currently online. So what follows, is a quick interview between and City Chic…

1.  Tell us a bit about the early days, and the start of City Chic. When was the store founded?
“The store was founded in 2004 and the first store was in Melbourne, Victoria. It was super exciting to be the pioneer for  the fashion forward plus size industry in Australia. The customers and the public just loved it. Once word got around we had people from all over Australia come to shop with us.”

2. What was the motivation behind opening up a curvy focused store?
“I had loads of plus sized friends and they were always complaining that they did not want to look like their mothers and wanted the latest fashions to suit their shape. We took a risk and thought that people would support the venture and they did. I love fashion and have always worked in the fast fashion area, as we are able to produce hot fashions fast, seeing the looks on our customers face when they walk out of the store with something they love and is on trend is all the motivation I need to continue on this exciting journey.”

3. What style of clothing do you specialize in, and what sizes do your clothes come in?
“We are bold, sexy, sassy and chic, it is all about the latest fashion looks and what’s HOT in sizes 14 to 24. Dresses are our best selling category, with the cuts of our dresses suited perfectly to the shape of our curvalicious customer. We offer formal and casual dresses in the latest styles and prints. We want our lady’s to look and feel sexy on a night out and on the edge of fashion for a day out with the girls. Our jeans are a fantastic cut and fabrication, with the extra stretch allowing them to suit all body shapes.”

4. Are the size cuts, tailored for the plus size figure?
“It sure is! Our design and production team have years of experience in plus size fashion. Our designer is a curvy lady who knows what works for our girls. We take the latest looks and adapt them to the plus size figure.”

City Chic JeansWhat makes City Chic clothes perfect for the plus size figure?
“We do all of our patterns in a size 16 and then grade them up from there. This gives our garments the shape you need to make the most of your curves. Many brands start in a size 10 and by the time they get to an 18 or 20 all shape is lost. Our shapes are designed in sizes 14 to 24 with style and end use in mind.”

5. What are currently your top 3 selling items?
“This changes every week, with the fashions, but right now here are the top three.

i. In the Jeans it is the Glamourazon boot cut. This is our most popular jean as it is an amazing fit and suits every shape.

ii. In dresses the Lace Bodice dress with satin trim.  This formal dress looks amazing for a wedding with classic accessories or for a night out on the town with chunky heels and OTT accessories.

iii. Tops it is the Knit Basque Chiffon, this garment is so flattering and will be back in store in a few weeks. The shape is so flattering and can be worn on a night out with some dark jeans or dressed down with lighter jeans.”

6. You recently revamped your online store completely, and also expanded your shipping reach. What’s new in the revamped site?
“We looked at of all the best websites in the world and developed a cutting edge website that says fashion and is bold sexy sassy and chic, like our clothes. The functionality is much better so it is easier to navigate the site to find what you want. It is also heaps easier to shop on the new site, with exceptional levels of security for payments.”

City Chic Dress7. Where do you now ship to, and what brought about this expansion?
“We ship to the USA, UK, Canada, NZ and Australia. I get to travel the world with our design team to get inspiration for our range and I have not seen anyone giving the curvy women the latest fashions like we do at city chic. We have had such a positive response from the customers in Australia, we wanted to bring this to the world. We think curvy women everywhere should look and feel sexy, and that’s what we do! We also offer a free return service to all of these destinations if you are not happy with the fit or look, to take the risk out of shopping on-line!”

8. What exciting new things are coming up at City Chic in the next 3 to 6 months?
“In April we have our second Designer Dress Range from Billion Dollar Babes coming into store, with 4 formal dresses that are absolutely amazing. It is the first time a high end Australian designer has done work with the Plus Size industry. Our first range in November 2008 was a great success and this one looks even better.

Boots are being added to the range in April. These are custom made in 2 styles, heeled & flat; for the woman who struggles to find boots that will do all the way up. We have shown our store team and they love them. These will be our next hottest items. Each week we have new deliveries of the latest fashions from around the world, so check out the website each week to see what’s in.”

New Store in Town: City Chic

City ChicAround mid January we introduced you to City Chic, a leading Australian plus size fashion retailer, which was about to hit the US ‘virtual shores’.

Well ladies the wait is finally over! City Chic has relaunched their website with a bang, and are now shipping to the USA, UK, Canada, New Zealand, and obviously Australia.

I personally know that the great team at City Chic have been working very hard during the past months to redesign and tweak the online shopping experience they provide at City Chic, and their hard work has definitely paid off. They are back with a great looking and user friendly online store.

Being a plus size lady myself, I love the vast choice online shopping provides, so I am always happy to discover new online stores specializing in plus size fashion, and I can tell that City Chic will quickly become a favorite online shopping spot for many of you.

City Chic

They provide stylish plus size clothing to suit all times of the day, and all occasions. Their online collection includes tops, vests, shrugs, dresses, denim, skirts, pants, knitwear, jackets and also accessories.

All styles are available in sizes 14 to 24 and their prices are easy on your wallet. Actually everything is currently discounted at City Chic, so everything is even more affordable! To mark their grand opening, they are offering all customers 20% off when shopping online. No coupon code required.

We’ll be featuring some styles from City Chic in the coming weeks and months to bring you closer to this unique online store, though in the meantime, go ahead and give them a visit.

Mimi Evolves, Presents Just For Curves

You might recall a while back in September, 2007 I had introduced you to a brand new plus size clothing store called Mimi’s Curvy Corner. Well unfortunately we have to bid farewell to Mimi, as this store does no longer exist! But fret not, the Mimi story is not completely over. Mimi has simply evolved to a brand new online store now called Just for Curves.

The store has pretty much been given a makeover, and have therefore moved to a new and improved web site at, where our customers can enjoy the same great products and service.

But… it’s not just a new name. It’s a whole new shopping experience. What’s new? Just For Curves introduces a great new way to shop. Customers can now choose their sizes for each item and each item has it’s own individual sizing chart for a worry-free shopping experience. Customers can also build and share a wish list. Everyone can manage their accounts online, including their order history, address book, favorites, and preferences. Pretty nifty tools to help make your shopping experience more of a complete one.

So go ahead and take a look at the brand new Just For Curves.

SWAK Designs Named Store of the Month

June is here and the heat is on! To follow suit, there is definitely something hot about this month’s Store of the Month: SWAK Designs.

The fresh and new online plus size clothing store has been around only 6 months, but we are sure that it will become on every curvy lady’s favorite list. SWAK Designs offers plus size women a great shopping experience. Stocking up on stylish, fashionable and chic clothing in size 14 to 26, SWAK Designs tops the charts in clothing quality and customer service. You will love this new store, and adore the affordable prices.

Take a look at why we have named SWAK Designs June’s Store of the Month, and also visit their store to take a look at their great clothing and prices.

Monif C. to Open New York City Boutique

If you are located in the New York area, I must confess, I officially am very jealous of you right now! I’m very jealous because I will not get the chance any time soon to visit the grand plus size clothing boutique which Monif C. will soon be opening in New York City.

The grand opening will be held on June 14th from 7pm till 10pm, find out more information by reading the press release.

I am sure plus size women in the area are very happy to hear of this new store opening. In this new boutique curvy ladies will be able to shop the entire Monif C line as well as other accessories including large fitting shoes and body shaping undergarments. Read more about this new boutique!

In the meantime here’s the store address for you to take note of…

Monif C. Plus Sizes
New York Plus Size Boutique Store
325 W. 38th Street (bet. 8/9th aves.)
Suite 1007
New York, NY 10018
Open Monday – Saturday, call 212-842-1641 for hours

Missphit Clothing Hits the Big Media… Again

Missphit is going from strength to strength. The success of their Spring line is evident from the recent media exposure their received on two leading magazines.

In fact, Missphit has received yet another appearance in the popular Latina magazine, this time in the June issue. A very fresh spring Missphit tunic was included in a piece which gives tips to ladies wanting to wear shorts, the right way.

Thirteen Minutes Magazine, a bi-cultural Asian American magazine also featured a Missphit top in a piece included in a recent issue.

Kudos to Missphit for the great plus size style they’re providing full figured women. Well done on your continues success.

New Store Listing: SWAK Designs

I have already introduced you to SWAK Designs in a previous post here on the scoop, however I felt the need to remind you on this great new finding of mine. It’s also good to note that SWAK Designs is now part of’s list of recommended online plus size clothing store, with a full store profile included.

As was previously noted SWAK Designs is a great little plus size clothing store which is slowly but surely growing to become quite popular choice with the online curvy audience. Besides the stylish options available here, and the great affordable pricing, I love the store’s name. Sealed With A Kiss! Now who wouldn’t want anything that is sealed with a kiss?

Find out more about SWAK Designs by reading the full profile at, and also visit them to see what they have to offer!

Get 15% Off Your Order
SWAK Designs currently have some great offers going on! They are currently offering free domestic shipping on all orders. Plus, use coupon code PASAZZ1550 and in addition to the free shipping you will also receive a 15% discount on the order subtotal if the order if $50 or more. Sweet deal! Remember, it’s coupon code PASAZZ1550.

This coupon code is valid until 10th June, 2007.

Fashion Overdose Celebrates 6th Anniversary

It’s amazing how time flies. To me Christmas feels like last week, and I have to remind myself that Easter has already gone by, and Summer is almost with us. I’m sure the team at Fashion Overdose are experiencing similar thoughts this week whilst they reach a great milestone in their business… their six month anniversary!

Yep Fashion Overdose, a brand new plus size clothing store for fashion forward curvy ladies who really want to make an impact, has already been around for six months. A big well done and congrats to all the team at Fashion Overdose. We wish you all the stylish success possible.

Fashion Overdose are celebrating their anniversary with a bang! They are offering all customers in fact 20% off any purchase made between April 30th and May 6th. All you have to remember is coupon code: FOD1/2year. Plug this in during checkout and you’re all set!

So once again, happy six month anniversary to Fashion Overdose!

50% Off Clearance Items at Torrid

This week Torrid has announced that it has expanded the Clearance section by adding more items to it. Now the news gets even better as they are having a massive Clearance Sale this weekend. They are chopping off 75% on clearance outerwear, jackets and sweaters. You will also find a good selection of clearance bottoms at only $9.99.

But Torrid don’t stop there. To help us stock up on all the items we’ll be needing for the soon approaching summer, they have knocked off 25% on sunglasses!

Torrid’s clearance event will run all throughout the weekend, until Sunday 15th April. If like me you love bargains, I suggest you visit Torrid today!

Special Curvy Deals at Fashion Overdose

Fashion Overdose, a brand new plus size clothing line, with an edgy, fem, and street feel has this month put out a couple of offers for us to take advantage of. Here are the details:

Save 10% on your order!
All you need to do is use coupon code FOD10april upon checkout. Fashion Overdose encourage code sharing, so do not forget to let you friend and families know about this offer. Pass on the discounts ladies.

Get instance 30% off
Get instant saving when joining the “OVERDOSED” members club at Fashion Overdose. Upon joining you will save 30% on your order instantly and up to 25% on every future orders! All you need to do is call 1-858-248-8888 for your instance 30% off offer today. Let them know you heard this on!

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