Monif C. Plus Sizes Announces the Grand Opening of their New York Plus Size Boutique

By on December 31, 2009
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Monif C NewsNEW YORK, NY – June 1, 2007. Monif C. changes the way New York plus size fashionistas shop with Manhattan’s first contemporary clothing boutique catering to curvy, confident, and stylish plus size women.  Thursday June 14, 2007 marks the Grand Opening of the Monif C. Plus Sizes Boutique in Midtown Manhattan.  Monif C. Plus Sizes is a contemporary, designer clothing line that was launched in September 2005.   Co-owned by mother/daughter team, Monif and Elaine Clarke, Monif C. was conceived to reaffirm every woman’s desire for an inspired life, luxury, and unadulterated sex appeal.

Known for her debut during Olympus Fashion Week Fall 2005, and features on The View, BET’s Rip The Runway, the Tyra Banks Show, and TLC’s What Not To Wear, among others, Monif C. is bringing fashion to plus size consumers who would otherwise have no outlet to get their contemporary fashion fix.  Monif’s line of sexy, stylish dresses for plus size women can be purchased online at, in specialty boutiques worldwide, and now live and in full color at the Monif C. Plus Sizes New York Boutique.

Monif Clarke created Monif C. as a result of her own frustrations with the fashion industry’s view of the plus-size market. “There is a new perspective amongst plus size women that says, “I can be sophisticated, sexy, and I want to show off my curves. I wanted to create plus sized clothing that even “skinny” women would want to buy.” Who says plus sizes can’t be sexy, luxurious, and feminine?

After successfully creating the Curvy Girls Night Out, a New York City one-day shopping and pampering event held twice a year, Monif C. would get calls from many customers pleading for the opportunity to shop Monif C. year round in New York City.  As a plus size woman herself, Monif understood the frustration of shopping in the New York City area.  “I always wondered why in one of the fashion capitals in the world I could never find stylish plus size clothing.  I am my customer, and I know that we are stylish, fashion-forward women that are on the go.  We want to be able to come in, and buy a dress to wear to a special event later that evening.  We wanted to provide women in the tri-state area and visiting tourists the convenience of shopping the Monif C. line.”

At the Monif C. Plus Sizes Boutique, customers will be able to shop the entire Monif C. line as well as jewelry, large size shoes, body-shaping undergarments, and accessories hand-picked by Monif C. herself.  Gold drapery, beaded Indian silks, and a white crystal chandelier highlight the décor of the boutique and complement the vibrant colors and opulence of the Monif C. line.  Curvy women will be delighted to shop in a chic, upscale boutique where they can shop for beautiful clothing made specifically for them.

Grand Opening Event:
Thursday June 14, 2007 at 7 – 10pm
Come shop the Monif C. line at 20% off, cocktails, music, personal shopping tips, and more!

Monif C. Plus Sizes
New York Plus Size Boutique Store
325 W. 38th Street (bet. 8/9th aves.)
Suite 1007
New York, NY 10018
Open Monday – Saturday, call 212-842-1641 for hours

About the company:
Monif C. Plus Sizes is a contemporary, designer plus size collection for women size 14+ that debuted in 2005. With beautiful fabrics, couture details, and garments even the “skinny” women can’t find in the stores, Monif C. has garnered praise from the likes of TLC’s What Not to Wear, Glamour Magazine, The View, Latina Magazine, the Tyra Banks Show, Essence Magazine, BET’s Rip the Runway, the Wendy Williams Experience, Women’s Wear Daily, and many others.

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