It is not the first time I encounter an article in the press, where the differences between the a plus size shoppers’ experience in the US, and in Europe, are identified and highlighted. Often time, both women and men, say that it is by far easier to shop for plus size clothing in the US rather than in Europe.
I must say that although the situation in Europe is improving, I tend to agree to this opinion. An article I ran across today by Andrea Byrne on Independent.ie also concurs. Andrea’s article introduced us to Aimee Casey, originally from Washington, now living in Ireland. Aimee states that she encountered difficulties shopping for full figured fashion when in Ireland, which in the end motivated her to endeavour into opening her own plus size clothing store, in order to widen women’s choices in Ireland, and Europe.
"I really encourage women to show off their decolletage. You shouldn’t clutter it up, keep it bare. A lot of women insist on wearing small, delicate jewelery around their neck. The problem with that is there’s a lot of flesh there and small jewelery will only make it look bigger. It’s all about proportion. You should really look at your body in the mirror and spend time figuring out what works," says Aimee.
Aimee’s store, called Style Plus, besides being located at Celbridge, Co Kildare in Ireland, is also available online at StylePlus.ie. It stocks sizes 16 up to 30, and carried styles for anyone aged 20 to 50!
It is great to see women taking their frustration at the plus size shopping situation in certain areas, and turning it round into something positive and of benefit to other plus size women in their area. Kudos Aimee! I wish you the best of luck with Style Plus.