It is not the first time I encounter an article in the press, where the differences between the a plus size shoppers’ experience in the US, and in Europe, are identified and highlighted. Often time, both women and men, say that it is by far easier to shop for plus size clothing in the US rather than in Europe.

I must say that although the situation in Europe is improving, I tend to agree to this opinion. An article I ran across today by Andrea Byrne on Independent.ie also concurs. Andrea’s article introduced us to Aimee Casey, originally from Washington, now living in Ireland. Aimee states that she encountered difficulties shopping for full figured fashion when in Ireland, which in the end motivated her to endeavour into opening her own plus size clothing store, in order to widen women’s choices in Ireland, and Europe.

"I really encourage women to show off their decolletage. You shouldn’t clutter it up, keep it bare. A lot of women insist on wearing small, delicate jewelery around their neck. The problem with that is there’s a lot of flesh there and small jewelery will only make it look bigger. It’s all about proportion. You should really look at your body in the mirror and spend time figuring out what works," says Aimee.

Aimee’s store, called Style Plus, besides being located at Celbridge, Co Kildare in Ireland, is also available online at StylePlus.ie. It stocks sizes 16 up to 30, and carried styles for anyone aged 20 to 50!

It is great to see women taking their frustration at the plus size shopping situation in certain areas, and turning it round into something positive and of benefit to other plus size women in their area. Kudos Aimee! I wish you the best of luck with Style Plus.

Avenue jas just rolled out a great selection of styles, to help full figured ladies stay stylish and look hot in the cooler weather! Here’s an overview of the new stuff available:

Just added to Avenue’s vast selection of plus size clothing, are coats and jackets that range from classic black wool, to fun quilted satin or leather. Staple items in every woman’s winter wardrobe, it’s good ot have more choice!

Also, check out Avenue’s dressy special occasion shoes just added to their footwear department. The elegent style and the comfort which is to be expected from the Cloudwalkers brand name, is ever present in these new numbers.

With the day covered, Avenue has also seen to make sure our curves look good at night! Take a look at their Sexy Nights collection, featuring some of the sexiest lingerie for bridal showers, evenings out and every day. Avenue have the most fabulous selections with the perfect touches of embroidery, mesh and lace.

Now for something completely new, Avenue have just announced the introduction of AVX Casual Sport apparel and shoes to their collection. Look great in casual and sporty plus size pieces! Make up great and comfy outfits in Avenue’s new coordinated athletic inspired pieces. Perfect for weekend and workout; casual, comfortable and stylish.

New items have been added to the edgy plus size clothing line available at Fashion Overdose. This store focuses on fem, street styled fashions which at first glance might not appeal to everyone. However I do encourage you to dig deep through the collection at Fashion Overdose as there are some gems to be found.

From their new collection, my favorite piece is the Jessica top. This is a tunic styled top with a difference. It is short-sleeves and included velvet and lave trimmings at both the sleeve and neckline. Tiny details which make this top unique. In comes with a faux satin belt at the empire waist, to further the curvy figure and flatter it. This is a very versatile top which can be worn in different occasions, during both the day and night. Sizes currently available at from 1X to 5X.

Various other new tops and dreses are available within Fashion Overdose’s new collection. If you love color and are looking for something striking and different, this is the place to go to!