Zahir Babvani, Vice President of Design at OneStopPlus, reveals how the fashion collections are born, in the short interview below.
Q: You are actually making recommendation for Fall 2009 right now. How do you forecast so far in advance?
A: Well, fashion actually begins with Color & Fabric, which gets created 1 to 2 years in advance. So, I work with European color forecast services that set the trends for the upcoming seasons. I also attend fabric shows here in New York and in Paris which give us the direction that fabric will be going. Our design team adapts this information for each brand, focusing on their individual customers.
Q: But what about styles? How is that done?
A: We focus on the major trends in fashion that evolve from season to season. For example, the Global trend has been around for a few seasons now, each season has a new place of inspiration. We see it continue going forward, this time with a more Russian influence. With trends, it’s most important to stay true to the customer and not force a trend that isn’t right for her.
Q: How about plus-size fashion? Do you feel it keeps up with the trends?
A: One of our strongest efforts is to make sure we offer our customers the latest trends. We feel that being plus-size is not a restriction to being on trend. It’s not about size, but about attitude. Having a positive attitude is all you need to look good, and we design our collections with this mindset of not limiting our customer.
Check out the OneStopPlus fall 2008 collection today!
That was really interesting–thanks for posting!