Last week Woman Within (the new name of Lane Bryant, if you haven’t got used to it still), names successful plus size model Christine Alt as their spokesperson. Christine will be the face and voice for Woman Within, helping to boost up the brand’s connection with existing customers whilst also attracting new ones.
Christine is a renowned name in the plus size fashion industry, having also appeared in top magazines including Vogue.
“I am thrilled to be working with Woman Within,” said Christine Alt. “The clothing and accessories that the brand offers are dedicated to making women feel confident and strong-no matter their size, shape or age. I am looking forward to sharing my life experiences with the Woman Within community and learning more from this loyal customer base.”
It is great to see reputable plus size clothing brands such a Woman Within embark on such professional and large initiatives. Besides obviously helping them gain a better market share, I think it is positive to have women of curves in such prominent and leading positions. They will hopefully help empower full figured women, and become role models for plus size teens, who will finally have someone to look up to.