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Last week I ran into a new website, which is the virtual home of a campaign which has been started by plus size models Diane Pellini and Liis Windischmann, Walk The Catwalk.
This campaign’s goal is to make people re-think fashion. In order to bring curves back into what people think is the ‘norm’ the steps, and the philosophy that led up to certain ultra-skinny models appearing on the runways, change. As Liis and Diane correctly put it, they are there because the samples designers are making fit them. "Strengthening the fashion industry by broading its foundatio is the answer," to making change happen.
The website contains a number of resources which people can refer to, and which should serve as a guide to companies, shops, designers and people in general to start making those small steps needed to change the skinny stereotype.
According to Walk The Catwalk, the 4 basic challenges for the fashion world are the following:
- Fashion schools: need to re-evaluate the philosophies being passed on to fashion students.
- Designers: need to create one runway outfit for one or more of their upcoming fashion shows in a size 12 or higher to be worn by a curvy model.
- Designers: need to create one sample size for a future collection in a size 12 or higher to be made available to magazines and the press, in order to encourage diversity.
- Magazines: should feature one model size 12 or higher, in a minimum of one outfit, in a fashion editorial in an upcoming issue.
Visit the official Walk The Catwalk website for further details, and to pass this message on to a friend!
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