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Sonsi Partners with Plus Size Supermodel and Advocate, Emme
Emme to Bring Her Inspiring Style & Fashion Advice to Sonsi Online Shoppers in “From Emme’s Closet to Yours” Campaign
Sonsi, the award-winning online shopping and social destination for women sizes 12 and above, announced that it is partnering with plus size supermodel Emme to launch “From Emme’s Closet to Yours“, a four-week campaign designed to give women wearing plus sizes inspiration when it comes to achieving their full fashion potential, day or night. Using Fashion Genius™, Sonsi’s revolutionary new online “style and fit” technology, Emme will create and share head-to-toe looks to take her through every occasion of her life, from business meetings and yoga workouts to family activities and evening events.
Beginning Monday, October 17th and continuing through Friday, November 11th, Emme will reveal three fall ensembles each week, giving customers unprecedented insight into her daily life as she chronicles her weekly wardrobe picks in an online diary at Sonsi’s social site, SonsiLiving.com. Emme will share the trends, styles and silhouettes that keep her looking and feeling her best, giving her fans advice on how to incorporate the season’s hot new colors, patterns, textures and shapes into their own closets. Customers will be able to view and shop Emme’s wardrobe picks in Sonsi’s special “Emme’s Closet” collection.
“Building a wardrobe that suits your lifestyle needs and personal style makes life so much more enjoyable. I’m looking forward to showing curvy women how I use Sonsi’s Fashion Genius to put together outfits for my own busy life and hope that it will give them the confidence to put together their own great fall looks,” says Emme.
Acknowledging that Sonsi has become a go-to resource for plus size women who want to shop a variety of fashionable brands — from sister brands Lane Bryant, Fashion Bug and Catherines, to other favorites such as Kiyonna™, Sydney’s Closet, IGIGI by Yuliya Raquel and Sealed With A Kiss Designs — in one convenient place, Jill Hutchison, Director, Sonsi.com, expects the “From Emme’s Closet to Yours” campaign to strike a chord with American women who are size 12 and above.
“Emme is the perfect role model for our customer,” says Hutchison. “She’s an advocate for full figured women, helping them to achieve their personal best through strong bodies, strong minds and a strong self-image. She uses her love of fashion and her inspirational website, EmmeNation, to help women see that beauty is an attitude that comes in all shapes and sizes, and has proven, above all, that if you are comfortable in your own skin, nothing expresses your confidence and personality more than fashion.“
Launched in June 2010, Sonsi® offers one of the largest online assortments of plus-size women’s apparel, accessories and more, specifically for women size 12 and up. Recently named Best Plus Multibrand Retailer in About.com’s 2011 Readers Choice Awards, Sonsi® brings women over 300 notable brands in a variety of styles and price points such as Sydney’s Closet®, Kiyonna™, Lane Bryant®, alight, Catherines®, Fashion Bug®, Sealed With A Kiss Designs, Cacique®, IGIGI by Yuliya Raquel and many more. SonsiLiving®, the social side of Sonsi®, is an online social community where women can stay informed with expert information and advice covering topics such as fashion, beauty, health, relationships and more. Sonsi, Inc. is a wholly owned subsidiary of Charming Shoppes, Inc. (Nasdaq: CHRS).
About Emme & EmmeNation
Emme, the world’s leading plus size model, advocates fitness, health and self-esteem for women of all ages. People Magazine twice selected Emme as one of the “50 Most Beautiful People” of 1994 and 1999, and Glamour Magazine has previously named her “Woman of the Year.” Emme’s conviction that beauty comes in all shapes and sizes is conveyed through her first book, True Beauty: Positive Attitudes and Practical Tips from the World’s Leading Plus Size Model (Putnam/Perigee) as well as through her inspirational website, EmmeNation.com. EmmeNation is a new, multi-platform community, created from Emme’s professional and personal experiences, and designed to encourage wholeness in women’s stressed and segmented lives. EmmeNation offers women the guidance and support to build a personal body, mind and spirit connection through events, digital channels and strategic business partnerships.