SizeAppeal.com has just announced that plus size actress and model Chenese Lewis will serve as the new face of the company. In the future she will therefore be making personal appearances and hosting special events. A new print advertising campaign further depicts this new direction and features Chenese in various SizeAppeal looks.
Chenese is a celebrity whose mission is to empower women to embrace their curves, which aligns well with the SizeAppeal vision. This partnership kicks off this month with a promotion of the 2008 Flawless Calendar, the first of its kind showcasing plus size models of different ethnicities, shapes and sizes with high fashion editorial images. Chenese not only modeled in the calendar but executive produced it as well.
“I am extremely excited to work with SizeAppeal to help women understand that a curvy size 22 can be as sexy as a size 2, especially when a woman feels great about how she looks,” says Chenese.
“We want to help inspire plus-size women to embrace their curves and feel confident in their skin,” says Lauren Ricks, Marketing Manager of Sizeappeal. “Chenese is more than a plus size model, she carries a positive message and is an inspiration to many women. Our partnership with Miss Lewis and our collection that incorporates an elevated sense of style, all benefits the plus-size consumer, which has traditionally been underserved.”
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Tagged as: plus size model
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