Plus Size Diva Sherrie Keys to Launch Clothing Label

Beautiful, articulate, with razor-sharp intellect, Chubby Girl Records CEO Sherrie Keys is staking claim that her business formula is recession – proof.  The plus-size singer and fashionista is in early stages of launching a clothing line targeting the plus-size consumer.

Keys founded the label on the belief that plus-size women deserve fashion equality and that the demographic has strong growth potential in an otherwise stagnant retail market.

“My fashion label was created to add sizzle and excitement to plus-size clothing.” Keys states. “I believe women of all sizes should be celebrated and that happiness does not begin or end with a certain size.”

Some might think that being a plus-size diva in an image-conscious city like Los Angeles might prove challenging. The beautiful, vivacious plus-size diva disagrees. She believes that Los Angeles is the perfect city for a plus-size fashion revolution. “Los Angeles is a city for big dreamers. You can’t get any bigger than plus-size.”

“My fashion style reflects casual elegance. My clothes reflect confidence, style and joy. Plus-size women stand out because we have a ‘take no prisoners’ attitude and that’s the joie de vivre that will be reflected in my clothing.”

“The message to plus-size fashionistas should be that living a life with purpose can be achieved at any size. We don’t advocate obesity as a healthy lifestyle choice. We advocate a positive self-image as the foundation to holistic health.”

Keys states that initial test marketing will be done in direct to consumer channels with a full  retail push scheduled for late 2011.

Related posts:

1. Chubby Girl Records Launched
2. Missphit Summer Tops Fit for a Diva
3. Full Figured Fashion Week Hits New York City, Making History
4. Diva In Me Conference 2008
5. Yours Clothing to Launch Alison Hammond Plus Size Range