OneStopPlus has this week announced the launch of PlusSizeFashionWeek.com. This interactive website went live on March 1st, 2010 giving us all virtual ‘front row seats’ to the best show in fashion for the 62% of American women who are size 12 and up. PlusSizeFashionWeek.com features inspirational videos, the latest in fashion, accessories, swimwear and lingerie trends and personalized advice in a body language that speaks to real women.
Similar to its parent site, OneStopPlus, PlusSizeFashionWeek.com features the preeminent names in American and European plus-size fashion, including Woman Within, Roaman’s, Jessica London, AVENUE, Ellos and Taillissime. And with editorial on everything from well-known fashion models to interviews with the beauty specialists and stylists who make the looks happen, PlusSizeFashionWeek.com is the newest online fashion magazine for plus-size women.
According to Nancy LeWinter, editorial director of OneStopPlus and creator of Mode Magazine, “PlusSizeFashionWeek.com recognizes and applauds the buzz surrounding plus-size fashion and, as the experts in the category, OneStopPlus is taking it a step further by combining the inspiration of the runway with the approachability of the real way.”
In line with its philosophy, OneStopPlus has created an interactive experience for its customers as never before, including a unique mobile texting offer. PlusSizeFashionWeek.com is a technological innovation that seeks to incorporate virtual runway styles into a mainstream platform by allowing consumers to learn, interact and shop all at once.
I think plus size fashion is a great thing. I’m glad it’s being incorporated into fashion week. After all, it’s probably the most popular type of fashion out now with US demographics.