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2007 was an eventful year for the plus size fashion industry, especially online. Last year was marked, amongst other things by appearances of full figured women on leading fashion catwalks… does the name Velvet d’Amour ring any bell?
The year which has just passed also meant much more fashion choice becoming available to plus size women, all over the world. In fact many new plus size clothing lines emerged, as well as online plus size stores, which continue to enrich the plus size fashion industry and most of all, add much more choice to curvy women.
In this post I’d like to take a quick look back at my favorite new stores, which either emerged or I got to know about, in 2007.
SWAK Designs: A true gem of an online store, which I am sure end up in the ‘Favorites’ list of those who visit it most of the time! SWAK Designs offers great apparel, which is curve hugging and curve flattering, for most occasions, and at very affordable prices. Whether you are looking for something casual to wear throughout the day, or something to wear at work, or even perhaps something sexy and sultry to wear on a night out or a hot first date, you will surely find it at SWAK Designs. Their collection online is a truly vast one, so I recommend that you do take your time to browse around all the items available at this online store. You don’t want to end up missing something now do you?!
Fashion Overdose: I must say, from the very first time I visited Fashion Overdose, it was added to my favorites list. However the plus size fashion you will find here might not be everyone’s cup of tea, and might even be a little bit too much to handle for some gals out there. But for those curvy ladies who embrace their ‘wild side’, and have a passion for punk, visiting Fashion Overdose is a must. The items found here are one of a kind, colorful, daring and will definitely get you noticed. This is the store I go to whenever I want something completely different, and I am feeling particularly daring and adventurous. My only qualm with this store is the online store and overall user experience with the website. It can definitely be improved with a little tweaks here and there, and even with broadband some items tale ages to load. But do not let that discourage you from exploring Fashion Overdose!
Mimi’s Curvy Corner: This is another little gem which I have discovered only recently. First of, I have had the chance to correspond with Mimi on a few occasions, and she is one sweet person who is completely dedicated to providing stylish plus size fashions, with a satisfying customer experience. That already puts my mind at rest, that this online store is managed by a plus size woman herself, whose aim is to provide full figured women with great fashion. At Mimi’s you will find both casual and evening wear, at great prices. Have a look for yourself! I very much hope more and more items are added to Mimi’s stores throughout 2008.
So there you have it, 2007’s best new stores, according to yours truly. The stores above have made giant leaps of success since I have started following them, and I am sure many more good things are yet to come. So let’s hope we hear more good stuff and see more curvalicious fashions from all of them in 2008.
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