Lane Bryant Catalog Reveals New Name: Woman Within

Yesterday Lane Bryant Catalog announced that it will change it’s name to “Woman Within“. The company is stressing that only the name is changing, everything else stays the same, “Woman Within” should be a familiar name, as it has been a successful plus size women’s clothing and intimates catalog for the past 15 years. To be quite honest though, this name is very new to my ears!

I quite like this new name, as the press release says: “The name Woman Within feminizes our offer, symbolizing inner awareness, the ‘woman inside.”

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