Every day I’m surprised by the multitude of choice plus size women have available to them nowadays. Perhaps the online market is much for plus size friendly than brick and mortar stores?
Although I’m aware and familiar with my plus size specialized stores, everyday I come across new stores, which offer something unique and different to any other store I was aware of.
Yesterday I came across what looks like another excellent source of plus size lingerie and intimate wear – AboutCurves.com. Although I still have to try out the ‘full customer experience’ with AboutCurves.com, I can immediately tell they have something good going on!
The website navigation is very user friendly, and I love how all the models used are actually all plus sized and so normal looking, and I don’t mean that in a negative way mind you! They are all very beautiful. I just want to point out how refreshing it is that plus size stores actually used plus size women to model their items. It makes it so much more of a pleasant shopping experience, and it goes to show that the people responsible for AboutCurves.com went that extra step to ensure the market they are targeting will feel comfortable and at home whilst browsing around. Well done indeed!
